About us

Primary Jane is all about transperency, support and innovation. Our quality is a testament to our passion for this.

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We value the quality of our small batch products and the transparency of their makeup. We aren’t just white labeling, we are crafting live resin and superfruit-rich, exclusive powders. Have a question about lab reports, effects, ingredients, or who we are? Call or e-mail us anytime for answers.




Being a small family-owned business, we aren’t just making our CBD products for you – many of our customers are our closest friends and family as well. We put our hearts into what we produce. When you order from us, you become a part of the Primary Jane family.



Our primary focus lies in the realm of science and functionality, without the fluff. When crafting a potent CBD oil that guarantees superior results, simplicity is king. We go the extra mile by subjecting our blends to rigorous third-party testing practices, ensuring that you receive a safe and effective product.



CEO & Founder

Jeffrey McGurren

Jeff has spent the better part of this decade consumed by product development, customer support, and branding. His passion and dedication is a testament to the 5 star reviews and unmatched products that Primary Jane has become known for.

Go-to Primary Jane Product: Pure HYDRATE Superfruit X Elextrolyte CBD Drink Mix



David A. George

David is better known as “the most fascinating man on earth”. This lumberjack of 23 years with over a decade in the mixed martial arts industry has transitioned into sharing and promoting his passion for hemp products and Primary Jane’s affect on his own life.

Go-to Primary Jane Product: REVIVE Roll-on


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About Primary Jane

In 2017 Jeffrey and Jacqui McGurren started developing the idea of Primary Jane in their small town of Hudson, NH. Jeffrey had workout related injuries that had piled up over the years, leading to chronic back pain as a result of bulging discs. Cortisone injections, pain relief medications, physical therapy, and chiropractic care seemed to only provide temporary relief or no relief at all. Jeffrey started seeking natural options through his own online research. His wife Jacqui had also been in 3 car accidents inside of one year and had just given birth to their first son. Plus, ten hours per day for the last few years at either a desk, or hunched over a client, did not provide any positive progress for her recovery. She was living with chronic neck and back pain of her own for the first time in her life. They knew that together they needed to seek a new path toward a balanced life before they became known as the worlds youngest elderly people (laughing intended).

A routine of stretching and yoga combined with lighter calisthenics style workouts was a good start to their recovery, but discovering CBD oil and other phytocannabinoid-rich hemp products opened up a whole new world of relief. CBD was not an overly popular topic at the time. There were a lot of people who either had no idea what CBD oil was, or did not believe in its value. Jeff and Jacqui initially decided to purchase a topical and tincture product that they had found through research. They quickly discovered the benefits, starting creating, and never looked back.

With Jacqui’s background in skin care, she was eager to formulate an all natural and effective topical product of her own. The REVIVE roll-on oil was the first product they had creating and soon enough, great feedback came in. Fast forward to 2023 – they now have a full line of vape, topical, drink, and edible CBD and THC products utilizing strains of hemp carefully sourced from New England, Oregon, and Colorado. Primary Jane is now extracting with their regional state licensed laboratory and formulating/packaging all of their products inside New England with care and attention to detail in regard to product quality, effectiveness, price point, and transparency.


~Your Primary Jane

At Primary Jane we have hopes of helping you live a healthier and more natural life through the use of hemp products rich in cannabidiol (CBD) and legal hemp-derived tetrahydrocannabinol (THC).We are committed to bringing products to the market that are made with the highest quality hemp strains, organically grown and minimally processed. We use state-of-the-art extraction methods to create premium full spectrum cannabinoid products that are 100% natural and 3rd party lab tested for potency and harsh substances. Whether you are looking for vape, edible, or topical CBD and legal, hemp-derived THC products, Primary Jane strives to bring you the best at the most affordable prices. Feel free to contact us with any questions you might have and we will respond promptly to help you make a decision on the right product for you.